HomeMy WebLinkAboutBC JIC – Media Advisory from BC Office of Education, Butte County Students Return to School Schuman, Amy
From: Menchaca, Clarissa
Sent: Monday, February 11, 2019 9:14 AM
To: Schuman, Amy
Subject: FW: Media Advisory from Butte County Office of Education: Butte County Students
Return to School
Attachments: 20181203_MEDIA_ADVISORY_Butte_County_Students_Return_to_School.pdf
Correspondence.
Cla risco Me4wh.
Associate Clerk of the Board
Butte County Administration
25 County Center Drive, Suite 200, Oroville, CA 95965
T: 530.552.3308] F: 530.538.7120
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From:JICButte
Sent:Saturday, December 1, 2018 4:04 PM
To:JICButte<JICButte@buttecounty.net>
Subject: Media Advisory from Butte County Office of Education: Butte County Students Return to School
Good Afternoon,
Please note that we are sharing this Media Advisory at the request of the Butte County Office of Education. Please note
that the FULL Advisory attached includes a Schedule of Activities and Press Protocols& Media Coverage Guidelines.
10i, '[ OF F P, AD1E
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BUTTE COUNTY
Wildfire Recovery Joint Information Center
Media Line: 530-552-3100
www.ButteCountyRecovers.org
#ButteStrong#ParadiseStrong
FOR IMMEDIATE RELEASE November 30, 2018, 3:00 PM
MEDIA ADVISORY
BUTTE COUNTY STUDENTS RETURN TO SCHOOL AS CAMP FIRE RECOVERY EFFORTS CONTINUE
1
Media Availabilities and News Conferences Planned for Monday, December 3, 2018
(OROVILLE, CA)-Students and educators will celebrate their return to school on Monday, December 3, after several
traumatizing weeks of displacement following the catastrophic Camp Fire. Members of the media are invited to multiple
press availabilities for covering this event.We recognize the impact media reporting can have in the healing process for
our educational family.They have been through a lot and are suffering in varying degrees from anxiety, confusion,fear,
sadness, injury,and grief over the losses they have incurred,the harrowing evacuation they experienced, and the
devastation they have seen. We know you want to document for your listeners,viewers and readers the story of Butte
County Schools second "first day of school" in 2018. But, we need your help to ease their transition back into the
learning process. Please be sensitive to the potential harm your presence can have on the emotional well-being of adults
and children. Understand that even seeing the media at school might trigger concerns that they are once again facing a
crisis situation.Almost anyone you will talk with has been personally affected by the Camp Fire and now the flooding.
Many have also lost their homes, or are dealing with family members who have. We have victims serving and helping
victims. We ask that you respect the privacy of our traumatized and emotionally fragile students, parents, and school
staff as our school communities reunite by remaining off our closed campuses. However, to assist you we have
designated three locations where media can have video, photo and interview availabilities as schools reopen. Be advised
that we are not allowing coverage along school bus routes. Please treat our children and adults as you would you own
family.We thank you, in advance,for your understanding and support.
A Media Center for credentialed media will be open from 7:15 a.m.to 5:00 p.m. It is located at 1859 Bird Street,
Oroville, CA 95965.
Please channel your requests for interviews to the BCOE Communications Office via email to dss@bcoe.org or by calling
(530) 532-5655.
2
FOR IMMEDIATE RELEASE
November 30, 2018, 3:00 PM ;
o tte
Office of Education
-.!L \fti i'ONTE-1116::
MEDIA ADVISORY
BUTTE COUNTY STUDENTS RETURN TO SCHOOL
AS CAMP FIRE RECOVERY EFFORTS CONTINUE
Media Availabilities and News Conferences Planned for Monday, December 3, 2018
(OROVILLE, CA) - Students and educators will celebrate their return to school on
Monday, December 3, after several traumatizing weeks of displacement following the
catastrophic Camp Fire. Members of the media are invited to multiple press availabilities
for covering this event.
We recognize the impact media reporting can have in the healing process for our
educational family. They have been through a lot and are suffering in varying degrees
from anxiety, confusion, fear, sadness, injury, and grief over the losses they have
incurred, the harrowing evacuation they experienced, and the devastation they have
seen.
We know you want to document for your listeners, viewers and readers the story
of Butte County Schools second "first day of school" in 2018. But, we need your help to
ease their transition back into the learning process.
Please be sensitive to the potential harm your presence can have on the
emotional well-being of adults and children. Understand that even seeing the media at
school might trigger concerns that they are once again facing a crisis situation. Almost
anyone you will talk with has been personally affected by the Camp Fire and now the
flooding. Many have also lost their homes, or are dealing with family members who
have. We have victims serving and helping victims. We ask that you respect the privacy
of our traumatized and emotionally fragile students, parents, and school staff as our
school communities reunite by remaining off our closed campuses.
However, to assist you we have designated three locations where media can
have video, photo and interview availabilities as schools reopen. Be advised that we are
not allowing coverage along school bus routes. Please treat our children and adults as
you would you own family. We thank you, in advance, for your understanding and
support.
A Media Center for credentialed media will be open from 7:15 a.m. to 5:00 p.m. It is
located at 1859 Bird Street, Oroville, CA 95965.
Here is a rundown of the day's activities:
7:30 a.m. - 9:00 a.m. Media availabilities with photo and interview opportunities at
the following schools:
• Spring Valley Elementary - 2771 Pentz Rd., Oroville, CA
• Bird St. Elementary - 1421 Bird. St., Oroville, CA
• Achieve Charter School of Paradise K-8 - 1492 East Ave., Chico CA (Life
Church)
9:30 a.m. News Conference focusing on the return to school for students and
educators for the first time after the Camp Fire.
WHEN: Monday, December 3, 9:30 a.m.
WHERE: Media Center: Butte County Office of Education,
Board Room, 1859 Bird Street, Oroville, CA 95965
WHO: Butte County Superintendent of Schools, Tim Taylor; State Superintendent
of Public Instruction, Tom Torlakson; Paradise Unified School
District Superintendent Michelle John; Butte County Superintendent of
Schools-Elect Mary Sakuma, and Casey Taylor Executive Director of
Achieve Charter schools on behalf of the Paradise charter schools
Community leaders, civic officials, Paradise USD school board members, BCOE school
board members, FEMA! CaIOES officials, the Butte County Sheriff, and others will be
attendance in a show of support for Butte Schools Strong on the reopening of schools.
LOGISTICS: Credentialed Media Only. Dedicated parking will be available at the lot
across the street from the county office facility. Street parking along the main entrance
on Bird Street is being also cordoned off for TV vans.
RSVP: Butte County Office of Education requests that all credentialed media
RSVP via email to dssabcoe.orq or by calling (530) 532-5655.
Please review press protocols attached below.
Press Protocols & Media Coverage Guidelines
Butte County Schools Reopening On December 3, 2018
BACKGROUND
Students, families and school employees throughout Butte County have experienced
tremendous trauma and loss as a result of the Camp Fire and flooding. It is crucial to
realize that almost everyone in our community has been personally impacted. Many
have lost their homes and possessions. Others experienced harrowing trauma as they
escaped the firestorm. Everyone suffered through the pall of smoke and ash as our first
responders and fire crews battled the fire to containment. These negative images of the
unprecedented devastation will linger with them for a long time.
For the past week, Butte educators have been receiving professional coaching, trauma
and grief counseling, support and intervention services, and awareness building
workshops to help them personally cope with the situation so they can help their
students move forward and navigate through their own loss and fear.
We need your help as a reporter, producer, camera operator, social media user, parent,
grandparent, or just plain caring individual to exercise extreme care and sensitivity as
you continue to cover this devastating catastrophe. Treat our families and employees as
you would treat your own families and loved ones. Please be patient and understanding.
Show compassion and empathy knowing that some people may not be prepared to
answer your questions, have the information you need, or want to have you document
their emotional reactions for your viewers, listeners or readers. How you cover this story
and even your presence at schools can be a trigger for negative flashbacks and
emotional meltdowns for student and adults.
Reopening schools after a three week hiatus is a monumental achievement. We want
your help as we celebrate and recognize the extraordinary efforts of an army of
educators and volunteers who have done remarkable things to reach this goal.
Here are some limitations that we want you to adhere to and respect:
• The law allows school administrators to restrict access to their campuses if the
presence of the news media would disrupt normal educational operations. This is
a well-established policy that we will enforce.
• Please keep media vehicles off school grounds and parking lots because student
drop off and pick up may be unfamiliar to parents and could cause a safety
concern.
• Do not restrict ingress and egress to school driveways to ask students, parents
or guardians for interviews.
• No cameras or recording devices are allowed on campuses unless permission is
granted by the Principal or other district official. Standard regulations and policies
apply that disallow photographing children unless they have a release from their
parent or guardian.
• You will be asked to show press credentials at appropriate times because we
must protect the privacy rights of our students and their families.
Please channel your requests for interviews to the BCOE Communications Office
via email to dssc bcoe.orq or by calling (530) 532-5655.