HomeMy WebLinkAboutCSUC CEDMo hannam, Kathleen
From: Josh Brown [dan@cedcal.ccsend.com] on behalf of Josh Brown [jjbrown@CSUChico.edu~
Sent: Friday, February 24, 2012 9:08 AM
To: Moghannam, Kathleen
Subject: Center for Economic Development Newsletter -February 2012
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CENTER FC)R ECO[vUMiC DE'VELC]~'MENT
CSU, CHICQ k~ESEARCH FfJUNDATION
Post Conference Report As February draws to a close we are wrapping up the final
Business Services items related to our 2012 Economic Forecast Conference held
in Oroville on January 12th. Included in this issue of our
A Student Researches Perspeckive newsletter is a link to download our Post Conference Report.
Redding Tech Conference This report includes pictures, news reports, attendee statistics
(including a comparison from last year to this year}, some
feedback comments, and the list of issues coming out of the
breakout sessions.
L.ikc us an.Fa+~~btrok ~ " In other activities, we continue to work with the City of Chico to
``" " " - "" -- find businesses poised for growth that can benefit from some
. ~..,,~<„ (mostly} free market research and technical assistance. The
' "' ` ~.:4°=~~-~~~' cast to the business is simply the commitment of time needed
#o effectively work with us.
~ifiGwourproil~eon Iriiflked~ In an effort to show you the "face of CED," we are highlighting
one of our Student Researchers this month. Though he doesn't
Redding Tech Conference look at all like his picture in this newsletter, he did write an
February 9th, 2012 interesting piece about what he is doing in support of our
-~f ongoing analyses of broadband issues for the California Public
~ . '~ ' Litilities Commission.
~ O ~~ ,
'~' ~: Finally, in early February, CED was instrumental in putting on a
~ `.~ ,=~ technology conference for businesses held in conjunction with
~~: ° ~ F ~ the Shasta College Small Business Development Center.
~~ ." _ " Check out the pictures from the Redding Tech Conference,
" "Growing Your Business Technology -Made Simple."
he Newsletter "rr'-
February 2412 ~ ~ ~ _ `~ ~'`
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sfiJ4 . Rf lkk~~y
See you in March,
Dan Ripke
Director
Don Krysakowski
Assistant Director
Click below for Full Reporf
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Ra6abank
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Aside from day-to-day market researchltechnical assistance requests handled by the Business and
Industry Assistance Unit at the CED, we have taken on the role of intensive one-on-one market
research counseling for small businesses in Northern California. Currently the CED is working under
contract with USDA Rura] Development, Glenn County HRA, and the City of Chico to provide
intensive market research assistance to businesses in these respective areas- The Center works
with companies to refine their marketing strategies using the foflnwing tools: marketltrade area
mapping, customer targeting via economic and demographic reports, competitor data, business
lists, customer counts and mailing list, industry trend research, search engine optimization, social
media training, and web site analytics.
In addition to helping businesses gain greater market penetration, the CED's services also allow
businesses to make revenue predictions when evaluating new product lines, new markets, and new
businesses. Detailed and substantiated sales estimates are an essential part of any business plan,
and are especially important when seeking funding.
The CED is currently taking applications from stage two companies {6-99 employees) for intensive
business research assistance services. There are three spots available. Far assistance, please visit
the CED website and click here far an application. For market research technical assistance
requests please contact Michael Suplita at (530) 898-3855.
{Click below image to view our CED Research Assistanfisj
A Studenf Researcher`s Pers active will be part of an ongoing series that spotlights the work and
viewpoints of our student research assistants.
Hello, I'm Ryan Miller, a Chico State senior, geography and economics major, and a student
research assistant here at the CED. I joined the CED in September 2011 to assist with the CED's
support to the California Public Utilities Commission's {CPUC) statewide broadband mapping and
data development efforts. We analyze data for broadband service availability and broadband
adoption, and have identified where service coverage exists, and how many people within those
service coverage areas use the service. Conversely, we're looking at how many Californians lack
access to a broadband Internet connection, and where those people are located. Additionally, and
more interestingly, of those households that do have access to broadband, how many fail to adopt
broadband services, and, why don't they adapt?
The answers to these questions ultimately will help target infrastructure and education grants to
those populations who need them mast, along with assisting the state in understanding where and
haw future grant monies might have the greatest impact. As our state's high-tech economy
continues to grow, and as our government and educational services continue to migrate to the
online world, I believe it's important to ensure that as many Californians as possible are able to
participate. That is why I look forward to the challenges that this type of analysis brings, and why I'm
extremely proud to be a part of the CED team.
i he Kecfa~ng Tech Conference, "Growing Your Business Technology Made Simple" held on
February 9th, 2012 was a huge success. The conference consisted of speakers discussing topics
on utilizing web based technology tools, email marketing, web site creation, social networking, and
growing your business with the SBDC. Attendees included businesses seeking to learn how to
better promote and advertise their products and services through the variety of technical tools
available today.
(Click below images to view the Facebook Photo Album)
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