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HomeMy WebLinkAboutEDC ResultsSturnbaugh, Traci Subject: FW: Butte County EDC Results & Proposal for June 28 Meeting Attachments: Letter to County 6_15-11.pdf; Results of BCEDC 2010-11.pdf; 2nd Propasai On the Ground.pdf; April On the Ground.pdf; May On the Ground.pdf ----Original Message----- From: Debra Lucero mailto:deblucero sbc lobal.net Sent: Friday, June 24, 2o1i ii:25 AM To: Yamaguchi, Kirn; Kirk, Maureen; Lambert, Steve; ConneIly, Bill; Larry Wahl Cc: Hahn, Paul; Macarthy, Jennifer; Howard Slater; Mike Donnelly; Kory Hamman Subject: Butte County EDC Results & Proposal for June 28 Meeting Dear Supervisors: Three fast and furious months have passed since Butte County Economic Development Corporation took on the task of stimulating our local economy and at the same time helping the County and the local public connect to business in anew and meaningful way. Attached is a letter from our Board President Howard Slater of Slater & Sons, a "Results" document to sum up our activity (individual reports are also attached for April & May; June's report will be forthcoming June 30); and our proposal for the next phase of our relationship. Thank you again for your support and vote of confidence. We look forward to further serving Butte County: The Land of Natural Wealth & Beauty -the place we all call "home". June 15, 2011 Board of Supervisors c/o Jennifer Macarthy 2S County Center Drive Oroville, CA 95965 Dear Board of Supervisors: We recognize the need to move forward in these unusual economic times with not-so- usual methods. We want to make business happen. That's what the attached proposal is set to do. We now have an excellent hack record and are moving forward at a ragid rate. We recognize the need for coordinated public/private efforts and we believe this is one of the best you'll receive for your investment. 7n this spirit, we have submitted the second Scope of Work for Butte County Economic Development Corporation's continued effort as a private partner to the county's public work plan and strategy. We have also attached a narrative of our Results from the previous conhact. Our "On-the-Ground" Economic Development concepts will enhance the County's desire to make Butte County open for business and friendly toward economic development efforts. As we mentioned, our intention was to come back to the county in 2011-12 with a request for $30,000 and ultimately $55,000 in 2012-13. Coming to you now with atwo-year request with a contingency performance review at the end of Year One saves staff time as well as public time and energy should our performance and compliance meet your satisfaction. We will provide detailed monthly reports on our work as we believe this essential to the Board and to us. It keeps us focused and responsible to what we've carefully laid out. Our goal is to engage city jurisdictions as well as private partners to match dollar-per-dollar our funding request. We are encouraged by your commitment to economic development and look forward to being in close partnership once again. Sincerely, Howard Slater Chairman Butte Count}+ Economic Development Corporation P.4. 13ox 496 -. Chico, CA 95928 Te1530-228-2860 -Fax 530-342-8243 Butte County Economic t7evelopment Corparetlan A Proposal for Prosperity & Job Creation in Butte County. On-the-Ground Economic Development Request: X30,000 in 201 1 -12 X55,000 in 2012-13 with Multi-Year Renewal Option Upon Successful Annual Review Butte Gounty Economic f]evelopment Cot{soratlon P.O. Sax 496 Chico, CA 95927 7 530-895-2728 F 530-342-8243 wunnr.hF itiR-Pdr..enm 1 A Butte County Economic Development Corporatien Proposal, Authored by Debra Lucero Table of Contents Economic Development By the Numbers: One Business at a Time 1 Our Objective 1 Our Timeframe & Request ~ County of Sutte's Stated Economic Development Goals 2 Our Goals 2 Drilling Down on Goals & Related Activity `Z Our Proposed Work Plan Over the Next Two Years $ Butte County's Initiative #1: 6CEDC's response g Butte County's Initiative #2: BCEDC's response ~ 0 Butte County's Initiative #3: SCEDC's response ~ ~ Our Approach j ~ Outcorries & Measurements ~ ~ Annual Projected Budget 1 ~ Income 2011-12 Income 2Q12-13 12 Anticipated Annual Expenditures 2011-12 12 Anticipated Annual Expenditures 2012-13 1 "~ Quick Summary of Proposal ~ 3 A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development i A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero Proposed Deli--erables Timeline 2011-2012 Proposed Deii~erables 7imeiine 2012-2013 ~~ 14 A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero Economic Development By the Numbers. One Business at a Time Our Objective . To build a new public/private partnership between the County of Butte and its own economic development agency, Butte County Overall Economic Development Corporation. Over the past eight months, we have bran overhauling BGEDC vigorously and experimenting with what truly creates job possibilities and economic stimulus. We have been successful in cur endeavors according to participants and observers and want to continue on this path (please see attached reports for details). We see cur role as being right-hand private assistance to County Supervisors and County Staff charged with helping to build our local economy. . We ultimately want to expand market opportunities far small- to mid-size companies, create jobs and increase safes. This type of activity leads to a better quality of fi#e for our residents -something we're all interested in achieving. For the past 10 years, our leadership team has been working diligent{y in #orging relationships across industry sectors and learning what makes business and communities grow. We have carefully documented our progress and created measurable outcomes, What is very clear is that economic and community development cannot happen in a vacuum and it cannot happen without public funding combined with private support and function. In that spirit, we are proposing to assist Butte County with its NEW bold and direct type of economic and community development: one that ensures a positive business climate and a measurable Return on Investment (R01). According tc the 2011 Tri-County Economic report, 75% of our businesses in Butte, Glenn and Tehama counties employ one to 9 people. This is a critical fact. Our focus is to grow this entrepreneurial-driven segment of our county, which includes many of our fames and ranches. Why? Because the USDA reports during the nation's economic downturn from 1999 to 2003, micro-enterprises (businesses with less than five employees) created 318,183 new jabs or 77% of all employment growth, while larger businesses with more than 50 employees lost over 444,000 jobs. From 2000 to 2001, micro-enterprises created 62,731 jobs in the state, accounting for nearly 64% of all new growth.' We wan# to help larger businesses as well but see government jurisdictions and other agencies stepping forward on this account. We will help when asked on specifrc tasks with business attraction. Our goal is retention and expansion and on-the-ground help when needed. ~ Jobs, Economic Development and Sustainable Communities, USDA, Feb. 9, 2010 A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development A Butte County Economic Development Corporation proposal, Au#hored by Debra Lucero Our Timeframe & Request Two-year request with a negotiated multi-year renewal option upon accepted report of achieved outcomes and measurements. $30,000 for 2011-2012 and $55,000 for 2012-13. We believe we can raise adollar-per-dollar ma#ch -annually in private business, city and #aunda#ion support far a total budget of $85,000 and $110,000 annually respectively. See our projected budget on p. 15. County of Butte's Stated Economic Development Goals 1. Improve the looal economy by diversifying the economy, reducing the unemployment rate, increasing business revenues to the County, and increasing wages. 2. Promote and support the local agriculture[ economic sector 3. Improve the County's fiscal health Our Goals 1. Gain more visibility for our local businesses, #arms, cultural assets and events, which sets the stage for growth 2, Create opportunities far collaboration, expansion and ultimately, job creation 3. Improve stakeholder relationships 4. Create strong attraction and retention tools 5. Showcase the county's support of the Crea#ion of Jobs 6. Build pride in innovative county companies 7. Educate citizens to the value of local companies to our economy Drilling Down on Goals & Related Activity 1. Gain more visibility far our local businesses, farms, cultural assets and events, which sets the stage for growth thus driving diversity within our local economy, retaining jobs and increasing business revenues #o pity and county coffers. This will be done through consistent communication to business and well as the public. Butte County EDC recently launched an e-newsletter, designed to highlight innovative companies and events in our area, We want to layer this type of targeted awareness-building effort. Our newsletter design will reflect our NEW wabsite design and colors. A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero 2. Create more opportunity for collaboration, expansion and ultimately, job creation -Examples include: . Ag and Construction "Speed Dating" concepts between Small Producers and Buyers (far Agriculture) and General Contractors and Subcontractors (for Construction). Both events were well attended and considered successful by participants and observers. We would like to take this concep# to other industry sectors. In fact, Oroville Chamber of Commerce is using this format to possibly replace their "Business Showcase" and create a more interactive environment. The active "speed dating" format creates the synergy and connections that lead to new activity and potentially jobs. An example of a great connection; "On-farm meat processing" -when this was brought up at the Ag Speed Dating event, two companies came together to discuss the possibilities. This is something solid we can follow up on and help facilitate. The construction event lead directly to 32 NEW business connections and the use of several local subcontractors by General Contractor's in attendance. It~~c~rt Ca%-d ~'t-c7tll_tcet:~ I3t i~7e1•s ~~ `~ Report C:arc~ ConStrttctic~rt u~pced Dating L3ctween I'1-cxjucel:~ $~ »~~ ~u}fet-~ . Artoberfest {funded at $28,500 in 2011 by the City of Chico and scheduled for $20,DOD in 2012). More than 50 businesses participate in this countywide umbrella marketing campaign of which the Sierra Oro Farm Trail is a featured event, More than 70 community groups or organizations participate. Many of these small businesses could not afford to advertise on their own. This campaign not only helps our small businesses but creates visitors to our area, helping to retain our service sector jobs and generate Transient Occupancy lax and sales tax to local jurisdictions. . The Oroville Salmon Festival (funded in 2010 by several different agencies and jurisdictions at $8,500 and drawing 10,000-12,000 people to Oroville. The activity helps with tourism-related spending at restaurants, gas stations, retail stores and helps retain service-sector jobs. Other festivals with the greatest potential include the California Nut Festival and the Paradise Chocolate Festival -both of which could use local social and media support in terms of promotion. . Creating a stranger tie to Gray Lodge Wildlife Refuge during the Snow Goose Festival and bun#ing seasons would boost our South County economy. Visitor spending is at the core of this idea but many others have surfaced. And ... more than ever, we need to consider future endeavors involving Butte County Fair and its campus. These are just a few examples of existing and potential partnerships that can be expanded upon. The Tourism segment of our economy is growing; and we believe needs to be a focus in our efforts, While it can be argued these are lower- paying service sector jobs, we still have an education gap in our county that can be well addressed with this job type; it can also be argued that many a mom and pop business depend on tourism and walk-in customers to survive. Below is a chart of Butte County's tourism employment figures. lEhese jots numbers continued to grow in 2010. A recent Wa!! Str~eef J<ourna! article (June 3, 2011) reported ... "Though the leisure and hospitali#y industry lost 6,000 jobs in May, it added about 126,000 jobs during the previous three months -accounting for about 20% of total non-farm payroll gains. Economists say pent-up demand is fueling domestic tourism, as famifes begin to take trips postponed during the recession. Visits from international #ravelers have increased too, prompted in part by the weaker dollar. A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 3 A Butte Gounty Economic Development Corporation Proposal, Authored by Debra Lucero matte ~0!!!]t~t Total ~Jl~~t ~rnpioyment b~ Cat~galry, ~0 ..._._...... _ .. ~.:.~.._,M,u_~,.~.~a.~:~: At~orn. & load S.er~ Arts, Est. & Rec. 1,6t~d 2,00© '~ inclines siider}t air travel artrt tra~f ager~ies. ''* Retail Includes gasoline. ~.._W_~ ~~. ._._-- -.._... .._. _._..~ ~ _, _ ~ -...~._._.~., T._ Acc~r'n, &,~t~oti Sear. ~._w..M.M... _,,._-._ ....,~__ 1~~8~ Ey ~. . _. ..~_,._..M.M. 'SS.S~6 Arts, ~t~t: ~c ~c~ 1,174.0 ~ 3Z.9~6 tZetail ** 337.f~ 9.+~~to er'Crav~f~ E i 37.0 ~ i 1.8°~c ~roar~d `~. ~ 34.0 ~ 1.€3 6 y~Sj~OC 1"~{{ 19Ldi1,/ ~f~ ,, / ~r~ • }.~ Y { l~t{~~ - E I a3~~~~.'7 ' / y }~ ~ 14V~•~7C A Proposal for Prosperity & Job Greation in Butte Gounty, On-the-Ground Economic Development ~ A Butte County economic Development Corporation Proposal, Authored by Debra Lucero Mare than ever, it is important for our local government to continue to support successfuk destination marketing and place-making campaigns. This industry is continuing to grow and is receiving tremendous support statewide. State statistics shown to the left. Source: California Travel & Tourism Commission 3. Improve stakeholder relationships -Continuation of "events" aimed at conducting business rather than "meetings" aimed at "reporting and planning." We know the importance of planning. We understand the great need for reporting. We will do both but have learned that stakehclder relationships are hard earned and often received much better if careful attention to the business bottom-line is also achieved, 4. Create strong attraction, retention and sales cools -Videos, audio podcasts, web presence (see iV[=VV website design below at www.hutte-Prlr..com We're excited about the new site and its potential. We are incorporating the ~ P .rianrahnttPrnun .net information into the new site to help with the °one-stop shopping" concept on Butte County. It just makes sense). We are willing to explore the maintenance of Internet tools developed by the county as part of its economic strategy, i.e., land availability. Additionally, we will always add personal outreach via direct marketing opportunities. An example of utilizing media toots includes a Sierra Pacific Industries video From our Forest to Your Fence video - created to sell more fencing; and the City of Oroville's Tourism Committee's The Fun Starts Nere video. Both of A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Bconomic Development 5 A Butte County Economic Development Corporation Propasai, Authored by Debra Lucero these videos were produced to align with promotional goals of our area as well as job creation and retention. We need sales. We need visitors to our area. We need more sales too€s. With resources as tight as they are, we need creative partnering to get the job done, The Sacramento Area Counail of Governments has produced a series of videos aimed at the local food supply story and agriculture. These are excellent. We need these types of toots in Butte County's toolbox, available to any business or jurisdictional site. We need to get the information into schools, service clubs, churches, and government agencies to help people get on the same page about where we live and what the opportunities are locally. These types of fools build local pride while casting vision for future growth, - ~ ~ .: ~~ ... ©rovills Toulrism Committee Latanches NEW video ... A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 6 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero 5. Showcase the county's support in the creation of jobs and its success at streamlining processes and creating a business-friendly environment -This is an extremely important function; particularly as it relates to the public and its percepticn of what local government is DOING to help keep businesses alive, people working and the community improving. Businesses need every advantage they can get; Butte County is in the position to help make those advantages more readily available. As a part of this service, we intend to advocate for development projects during staff review, maintain the business point of view during policy development at the county level and help untangle any red tape problems that may be encountered. We desire to create ongoing working relationships with the regulatory departments within the County including planning, building, zoning and code enforcement. We have been active with the streamlining and permitting process and look forward to continue to assist in creating REAL solutions to help local business. 6. Build pride in innovative county companies and/or programs and organizations (inclusive of all cities) -Our goal is to visit businesses and make referrals to the county's iiaison when red tape situations or delicate matters need attention. We want to create a vital link between the county and the business oommunity. We see this as a true public/private team approach -linked vitally within and outside government. 7. Educate citizens to the value of local companies, organizations and services to our economy -Economic development agencies and jurisdictions, in general, do not de a good job at communicating what they are accomplishing, Local media is usually left up to that task and a true picture may not be presented. We want to help. We want to enhance and develop new tools to help communicate to a broader public and business community, This is impor#ant when taxpayers are watching very closely haw many is being spent. We need to show them a Return on Investment while the 30,000-foot planning level is occurring. The future needs #o be projected while real-time events are celebrated in a meaningful way -one that leads better understanding and support. This takes consistent effort over a specified timeframe. A Proposal fvr Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 7 A Butte Ccunty Economic Development Corporation Proposal, Authored by Debra Lucero Our Proposed Work Ptan Oyer the Text Two Years Ag "Speed Dating" Cur next event will be aimed at small producers and regional restaurants in February 20i 2. Upstate Economic Notes: TV show (already committed to by KIXE} Air- time is secured and in-kind donation of finish video editing work will be provided (value; $6,000} Websites: butte-edc.com experiencebuttecounty. com artoberfest.org NEW Media Speed Dating designed to Radio Program "Butte Views & 11 annual e-newsletters rotated hook up companies and/or Beyond" This program currently exists between -Butte Views & Beyond, organizations to local talent (video on KZFR 90.1. It began in March 2010 Economic News: Initiate, Innovate, production, web design, podcasts, after two years of development. Et is Implement: Three "!'s" that Mean mobile device applicat'sons & morel} gaining ground and can be expanded Busfiess (bonus a-mails will include to fit the outreach portion of this plan. Artoberfest a-mails highlighting festivals, even#s, loco! arts, culture & heritage business happenings) Radio segment on KCHO (being Facebook (A Butte County EDC page; negotiated} a county #ourism page and maintain existing countywide Artoberfest site. Land-Based Learning Concept & Food 6 -two-minute videos aimed at Twitter to Bank On -South County Centered agriculture; business innovation in our area; and recreation & tourism. We will have private partners in this endeavor. Story development, interviews, and media placement will be part of this proposed plan. The ultimate plan would be to have this material run as a continuous loop at the State Capitol. A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 8 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero TBA - We want to leave "space" for (Through proposed videos, we want to ~ Internet campaigns -TBA projects or programs that we could expand the outreach of our: take up as the need arises. We want to be able to respond to this very unusual and challenging economic environment and help in real ways. That is why we're leaving some slots open for creative ideas and programming and Gounty needs. 1. Agricultural endeavors - the local food story (producers, restaurants, buyers and consumers); the need far Open Space and Preservation and how agriculture goes hand in hand with this concept allowing far wildlife and nature tcurism oppor- tunities; continue to help with the outreach of Sierra Oro Farm Trail 2. Business innovation in our region from CleanRame to Laser technol- ogy; and recreation and tourism opportunities. 3. We need to take the message on the road, i.e., Rotary and Service groups, educators, trade organiza- tions, etc. Any policy change or innovation announcement begins with education. 4. We want the end-use to be for chambers of commerce throughout the region, businesses interested in promoting the local area, EDC`s and ultimately provide content fior a video loop at the State Capital building. To be clear of how we intend to operate over the next two years in addition to our specific work plan, we have addressed each of the County's Economic Development initiatives. Mucft of our interaction in General & Technical administration and support will be guided by these initiatives. Butte County's lnitiati--e #'!: BCEDC's response Create a Business Ombudsman - We propose to become the private sector counterpart to work along side the county person in this role. A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero 2. Reinstate Development Review Committee - We are ready and willing to help with the re-establishment of this process. 3. Streamline Project Review/Approval Process - We have been quite active in this arena and are working with both private business folks as well as county departments to facilitate the process. 4. Develop an Industrial Database - We need more details on this. Everyone has wanted this type of database and it exists in various forms throughout the county. Perhaps once it's developed (if it's determined that's the way to go) BCEDC would consider maintenance of the site. This could be part of our partnership agreement with the county but is not figured into the total cost of this proposal. Maintenance of this type can be very time-consuming and costly. 5. Evaluate County Fee Structure - We see BCEDC as a liaison between business, chambers, and jurisdictions when it comes to fee structures discussions. We could help disseminate news and create understanding which leads to less confusion and more awareness of the purpose of fees. 6. Area Branding -BCEDC is proposing to build the brand of Butte County - in a very cost effective, community-building, relationship-causing way. We want business and community developments, festivals and events to be highlighted while area branding is hammered out in terms of policy and jurisdic#ional cooperation, Market Butte County to Prospective Businesses -Butte County EDC is the local regional player and we'd like to be a part of an attraction team that develops our messaging and tools. We believe tools should be developed in conjunction with business, thereby creating awareness and buy-in. We recognize the importance of kesping our area in front of prospective businesses, even in tough economic times. To date, it seems Butte County's lead economic deevelopment person has taken the initiative on this. We stand ready to help when needed. Butte County's Initiative #2: BCEDC's response Creation and Implementation of a Business Development Council - We are in agreement with this approach and believe BCEDC can support this Fong-term planning and council function. Currently, we attend the Business Development Council and our CEO sits as the Tourism Segment Industry representative. Continue to Support Business Incubation and Innovation -Again, we very much support this approach; our goal would be to celebrate this concept through outreach, visibility, marketing and collaboration as proposed in this document. We would like to establish a closer rela#ianship to organizations such as 3CORE, which has also expressed interest in our approach as has California State University, Chico's Economic Development Center. 3, Assist with the Identification of Business Financing -BCEDC would be glad to make referrals to known partners in the region such as 3CCRE. 4. Enhance Regional Tourism - We have several irons in the fire an this point; many of which have been shared with the county and local cities. We have a great deal of knowledge and skill in this particular arena and would like to continue to help grow #his particular industry sector. Currently, there is no new RFP from the county in the #ourism arena. Butte County's Initiative #3. BGEDC's response 1. Develop a Business Retention Team - We are in agreement with this approach and believe BCEDC can be vital to this portion of the plan. It seems this is being handled between city and county staff jurisdictions at this point. We stand ready to assist when asked to join efforts. A Proposal far Prosperity & Jab Creation in Hutte County: On-the-Ground Economic Development 10 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero 2. Consider Regional Permitt'sng Process -Again, we are in agreement with this approach and believe this can be handled between city and county staffs with input from the business community. Our goal would be to disseminate information as it becomes available. 3. Update Business Resources Webpage - Having the resource page is just one leg of the stool; it needs to be promoted and understood by the larger business community. We are in process of updating our resource page, statistics, photographs, adding video and interviews and such. Far revitalization efforts to be successful, leaders must have a deep understanding of their communrty.2 Our Approach . "Different communities have different resources upon which to build economic vitality, and local leaders must comprehend their community's assets as a first step toward building prosperity.3 We bel'seve this, That s why our proposal addresses assets we believe are integral to the success of any economic strategy the county would propose. We understand where we live and we understand the needs of folks on the ground. This isn't a 30,000-foot level view of what could be. This is an on-the-ground, let's da it tomorrow proposal. It can help the county accomplish the various goals it has stated by keeping people informed and involved. This is how change works and how economies of scale grow. Business people and county residents need to know the possibilities. Let us help. Outcomes & Measurements 1. Participants in the 4 proposed annual events/programslprojects will be surveyed. Quantitative Success will depend on: a. Number of events, programs, projects b. Number of participants c. Quality of the participants d. Number of NEW business connections as a result of participation e. Number of business deals made at the event & value of those deals {this is sometimes difficult to obtain} f. Number of businesses profiled through proposed work plan g. Number of businesses who expand {type of expansion will be profiled} h. Number of new jabs i. Number of new businesses j. Number of businesses helped through increased exposure s Revitalizing Rural Communities: Lessons from the Rural Community College Initiative" a Revitalizing Rural Communities: Lessons from the Rural Community College {nitia#ive" A Proposal for Prosperity & Job Creation in Butte Gounty: On-the-Ground Economic Development 11 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero 2. Quafitati~a 8~ quail#ative success will also focus on our mission to increase awareness to both industry and to the public through media outreach, direct contact and social media. Our measurements will include: k. Presentations made to chambers of commerce, service groups, institutions, organizations, non-profits and businesses I. Number of contacts (impressions) made through e-newsletters, Facebook, Twitter, Fiadio, TV, and print m.Technical assistance and meetings thraughcut the two-year period 3. Successful completion of the Deliverables as shown on p.p. 13-15. Annual Projected Budget4 Income 2011-12 County of Butte $30,000 Gity Partners $10,000 Private Partners $30,000 Earned Income $5,000 Grant funds $10,000 TOTAL *$85,000 income 2012-13 County of Butte $55,000 City Partners $10,400 Private Partners $30,000 l=arned income $5,000 Grant funds $10,000 TOTAL s$17 0,000 Anticipated Annual Expenditures 2011-12 Administration $40,000 Contract Labor $30,000 Video Production $4,000 (2 proposed videos) Events/Programs $4,000 Operations $3,000 (Utilities, Internet, phone, eta) Hard Costs $4,000 (printing, duplication, social media, public relations, advertising support #or projects) TOTAL $$5,000 Anticipated Annual Expenditures 2012-10 Administration $50,000 Contract Labor $35,000 Video Produc#ien $i 0,000 (4 proposed videos) ^ Does not include in-kind projections and value of those gifts including a NEW Orovi[le office. `Not yet secured A Proposal #or Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 12 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero Events/Programs $5,000 Operations $5,000 (Utilities, Internet, phone, etc.) Hard Costs $5,000 (printing, duplication, social media, public relations, advertising support for projects) TOTAL. $110,000 Quick Summary of Proposal County Contribution: $30,000 in 2011-2012 . Private Partners: $8,000-$12,000 ('Bank of America, "InterWest, +US Bank) • Earned Income: $5,000 (Speed Dating Events) • City partners wil! be added in 2011-12 - We are in discussion with both the City of Oroville (not yet committed an the tourism and economic development front but a joint partnership plan is being presented; and have submitted a joint grant application of $30,000 to the Supplemental Benefit Fund with the Oroville Chamber of which $5,000 is earmarked for BCEDC to work with the Oroville Chamber to help with its business and economic development ac- tivities. . The City of Chico has designated $28,500 for Artoberfest of which $2,500 is earmarked for Butte County EDC's partnership in this endeavor. This type of activity has spurred transient occupancy tax, business growth in the tour- ism sector and service sector seasonal jobs. • Other sponsorship monies are being sought and will become more readily available as we continue to perform. County Contribution: $55,000 in 2012-2013 . Private Partners: $10,000-$15,000 ("Bank of America, "InterWest, "US Bank) • Earned Income: $5,000 (Speed Dating Events) • We will continue to cultivate City Partners in 2012-13 -This will depend on the Return on Investment for the City of Oroville and the Oroville Chamber of Commerce. • The City of Chico has designated $20,000 forArtoberfest at which $2,500 is earmarked for Butte County EDC's partnership in this endeavor. This type of activity has spurred transient occupancy tax, business growth in the tour- ism sector and service sector seasonal jobs. • Other sponsorship monies are being sought and will become more readily available as we continue to perform. Overview o~ Deliverables in 2011-12 1. ii regional e-newsletters including pertinent Butte County official information on classes, workshops, planning, etc. 2. 11 radio shows 3. 2 videos (creating material for Chambers, Local Business, Service Clubs, Hospitality Sector and EDC's) 4. 2 "Speed Dating" events 5. 6 countywide meetings Overview o~ Deliverables in 2012-13 1. ii regional e-newsletters including pertinent Butte County official information on classes, workshops, planning, etc. 2. 11 radio shows 3. 4 videos (creating material for ultimate run of video at State Capitol building) 4. 2 "Speed Dating" events 5. 6 countywide meetings Proposed ©eli~erables Timeline 2011-2012 • July 1 -June 30, 2012 On-going -General Administration & Technical Assistance (see attached reports for an idea of this type of activity) • August 1 -BCEDC Meeting (Chico -site TBA) • August 24 - 15t e-newsletter sent • August 25 -1 gc Butte Views radio segment A Proposal for Prosperity & Job Creation in Butte County, On-the-Ground Economic Development 13 A Butte County Economic Development Corporation Proposal, Authored by Debra Lucero • September 5 -BCEDC Meeting (Paradise -site TBA} • September 21 - 2"~ e-newsletter sent • September 22 - 2"d Butte Views radio segment • October 3 -BCEDC Meeting (Oroville -site TBA) • October 26 - 3~d e-newsletter sent • October 28 - 3~ Butte Views radio segment • November 23 - 4th e-newsletter sent • November 24 - 4th Butte Views radio segment • December 21 - 5th e-newsletter sent ' December 22 - 5th Butte Views radio segment December 30 - 1st two-minute video due • January 2 -BCEDC Meeting (Paradise -site TBA) ' January 25 - 6th e-newsletter sent ` January 26 - 6th Butte Views radio segment • February 6 -Event TBA • February 23 - rh e-newsletter sent • February 24 - 7"'Butte Views radio segment • March 5 -BCEDC Meeting (Gridley -site TBA} • March 15 - 8'h e-newsletter sent • Marcie 19 - 8t" Butte Views radio segment • April 1 -June 30 ongoing -General Administration & Technica! Assistance • April 2 -BCEDC Meeting (Chico -site TBA) • April 15 - 9,h e-newsletter sent • April 21 -9th Butte Views radio segment • May 7 -Event TBA ' May i 5 - 10th e-newsletter sent • May 19 -1 pih Butte Views radio segment • June 4 -BCEDC Meeting (Paradise} • June 15 - 11th e-newsletter sent • June 23 -11'h Butte Views radio segment • June 30 - 2nd 2-minute video due Proposed Deli~erabies Timeline 2012-2013 • July 1 -June 30, 2012 on-going -General Administration & Technical Assistance (see attached reports for an idea of this type of activity) • August 6 -BCEDC Meeting (Chico -site TBA) • August 22 - 1 gt e-newsletter sent • August 23 -19t Butte Views radio segment • September 3 -BCEDC Meeting {Paradise -site TBA) • September 2B - 2"d e-newsletter sen# • September 27 - 2"d Butte Views radio segment ' September 30 - 1st two-minute video due • October 1 -BCEDC Meeting (Oroville -site TBA) • October 24 - 3~ e-newsletter sent • October 25 - 3'e Butte Views radio segment • November 21 - 4th e-newsletter sent • November 22 -- 4th Butte Views radio segment • December 27 - 5'h e-newsletter sent • December 26 - 5'h Butte Views radio segment • December 30 - 2"e two-minute video due A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development 14 A Butte County Ecanornic Development Corporation Proposai, Authored by Debra t_ucero • January 7 -BCEDC Meeting (Paradise -site 7BA) ' January 23 - 6'" e-newsletter sent ' January 24 - 6t" Butte Views radio segment • February 4 - Ag "Speed Dating" between Restaurants & Producers • February 27 - 7'" e-newsletter sent • February 28 - 7'" Butte Views radio segment ' March 4 -BCEDC Meeting (Gridley -site 7BA) • March 27 - 8'" e-newsletter sent ' March 28 - 8i" Butte Views radio segment • March 3a - 3~ 2-minute video due • April 1 -BCEDC Meeting (Chico -site 7BA) • Aprik 24 - 9'" e-newsletter sent • April 25 - 9'" Butte Views radio segment • May 6 -Media Speed Dating Event • May 22 - 10'" e-newsletter sent ` May 23 -10°h Butte Views radio segment • June 3 -BCEDC Meeting (Orovifie) • June 26 - 11'" e-newsletter sent • June 27 --11'" Butte Views radio segment • .tune 30 - 4t''two-minute video due C ntractor Re orts: We supplied the County manthly reports on the above stated activity on the last day of each month with a narrative noting progress. A Proposal for Prosperity & Job Creation in Butte County: On-the-Ground Economic Development i 5 Results o General Administration & Technicai Assistance (On-Going) This is one of the most important aspects of what we do. Our interaction drives everything else -the newsletters, press releases, video content, website, blogs, etc. We are not simply doing desk time but spend each day interacting with REAL people with REAL needs. It keeps our organization vital and healthy, learning what P.O. Box 496 is happening in Butte County and relating that back to elected officials, staff mem- Chico, CA 95927 hers in each city and the general public. T 530-895-2728 Creating a better snapshot of Butte County's economic health requires us to F 530-342-8243 attend lots of different kinds of meetings. We talk to real estate agents, artists, deblucero®sbcglobal,net ranchers, musicians, restaurant owners, bakers, contractors, retailers, educators, www huttP-Pdr. rom government workers, doctors, vintners, farmers, bakers, hoteliers, students, gas . station attendants, politicians, retirees and more. They may be from fihe tea parry, the Republican party, the Green Party or the Democratic parry. It doesn't matter. We know all the pieces work together. Good economic stories are diverse. Diversity, after ail, creates the strength needed to weather economic storms. We're learning to tell our story in a way that builds on what we already have and attracts NEW business. We are working to retain jobs and pay close attention to this place called Butte County -The Land of Natural Wealth & Beauty. In the end, our story is what we have to tell and Butte County has yet to present this "picture" well. We're still gathering material and working out the delivery system kinks. Bach person and/ar organization imparts a little more wisdom and truth, enabling us to understand the complexities of "economic development." It's com- plicated. It's constant. And ... it's never easy but it's quite fulfilling to see it came together and watch industry segments move forward. Please support us in continuing the attached work proposal over the next two years. Help us do for Butte County what it cannot do for itself. We need this public/ private partnership to move forward. This plan is measured. It has specific deliver- ables and outcomes and, most importantly, it works; it has a proven track record. it provides an incredible value for the investment. Creating a good economic stew requires stirring the pnt. Butte County Eco- nomic Development Corporation is doing just that. We're mixing it up and doing real stuff - We hope you will see this and vote with confidence that it's not dust another idea or report. It's On-the-Ground economic development, Thank you ... Butte County Economic Development Corporation Butte County EDC: Innovating, Initiating & Implementing: 3 "!'s" That Mean Business! `~ Review of Deliverables in 201D-2011 Contracfi • April 1 -June 30 ongoing -General Administration & Technical Assis- tance ' April 4 -BCEDC Meeting in Oroville at Sierra Pacific Industries • April 15 - 1~ e-newsletter sent • April 21 --19' Butte Views radio segment • May 2 -Construction Speed Dating Event • May 15 - 2"d e-newsletter sent P.O. Bax 496 May ~ g _ 2nd Butte Views radio segment Ghica, CA 95927 June 6 -BCEDC Meeting in Gridley at the Fair Grounds 7 530-895-2728 June 15 - 3'd e-newsletter sent F 530-342-8243 June 23 - 3~d Butte Views radio segment deblucero®sbcglobal.net June 30 -Business survey draft designed to assist county with stream- _ lining process • June 30 - Upda#ed Butte EDC Websi#e • June 30 -Completion of business video product Contractor Reports: We supplied the County reports on the above stated activity on April 30, 2011, May 30, 2011, and June 30,2011 (upcoming) with a narrative noting progress. The April 30 and May 30 reports are attached to this document as well as supporting document for Construction Speed Dating event. The balance of the contractual obligations are due June 30. These include the Business Survey draft, updated BCEDC website; and the completion of the video product, Butte County: A Land of Natural Wealth & Beauty. We believe our proposal contains essential work, "Some people are more oriented toward process, while others focus on outcomes. Goal-oriented people may quit the tears if the process takes too long to produce results. Including a mix of strategies designed to produce short-term as well as long-term results helps motivate everyone on the team. Relatively quick visible results also help garner community support far the longer-term work,"' ' Revitalizing Rural Communities: Lessons from the Rural Community College Initiative" Butte County EDC: Innovating, Initiating & Implementing: 3 "!'s" That Mean Business! Results P.O. Bax 496 Ghico, GA 95927 T 530-$96-2728 F 53D-342-8243 debt ucera®sbcglobal, net www. hi rttP-~dc.com In just three short months, we will have: ~ Literally spoken with more than 100 business folks, city and county staffers, attended dozens of meetings and created the following deliverables: • Three neWSletterS (Last Wednesday of the Month) April May Sent 536 10D5 Open Rate Cliak Rate 34.6% 6.3% 27.2% 16.5% June (will send June 24} ® Three radio shows on KZFR 90.'1 FM featuring the following Butte County businesses 6pm-7pm (last Thursday of Month) Tom Heeter of SmartPay and CuttingConcepts of Chico; Mary's Gone Crackers and Sutherland Art Glass of Gridley; Kirshner's Wildlife Foundation of Butte Va11ey; Dwight Aitkens of SagePower; Amanda Savangsy of eoo of Paradise; and Tim Leefeldt of RipperBall,com Sports, Ltd. e Held three BCEDC meetings throughout the county . In Apnl, we met at Sierra Pacific Industries in Orovil€e with a full house. Howard Slater (Slater & Son, Chico); Deborah Thompson (Southside Community Center, Orotille); Mike Vinum (Sierra Pacific Industries, Oroville}; Tim Olson (US Bank, Paradise}; Pedro Mota (City of Gridley Gity Council}; Jerry Fichter (City of Gridley Mayor); Jennifer Macarthy (County of Butte}; Kate Leyden (Valley Contractors F~cchange, Chico}; Claudia Knaus, Oroville Chamber of Commerce); Katy Hammons (Clean Flame of Oraville); Supervisor Kim Yamaguchi (Paradise). . In May, we did not meet since we had the Contractors "Speed Dating" Event with mare than 10D people in attendance throughout the day. Butte County EDC; Innovating, Initiating & Implementing: 3 `7's" That Mean business! .<..nnini; ,I~.. ~.in,~,~i.~.ii,~n . In June, we met in Gridley at the Butte County Fair Grounds and had a gaod turnout of #olks including: 1. Haward Slater (Slater & Son, Chico) 2. Steve 5eidenglantz (Highway 70 Industrial Park) 3. Supervisor Kim Yamaguchi {Paradise) 4. Rob Hickey (City Manager of Gridley) 5. Sean Early (Butte Ga. Fair Grounds) 6. Claudia Knaus (Chamber, Oroville} 7. Jerry Fichter {Mayor, City of Gridley} P.O. Box 496 8.Owen Stiles (city of Gridley council) Chico, CA 95927 9. Kory Hammons (Clean Flame) T 530-895-2728 10. Steve {Assemblyman Lague`s Office) F 530-342-8243 11. Pedro Mota {City of Gridley counci€) deblucero®sboglobal,net 12. Pete Garr {City of Biggs) 13. Tim Olson (tJS Bank, Paradise} • Qne Major Collaborative Event with Valley Contractors Exchange -Construction "speed Dating" resulted in; Eleven General Contractors "speed dating" with 23 subcontractors while 10 sponsors and/or vendors observed and interacted with attendees. Twenty-three staff and private developers from the County of Butte, Chico, Oroville, and Gridley participated, Survey respondents indi- cated 32 people made NEW business connections. One deal was made an the spo# and a subsequent report by one General Contractor indicated he hired 3-4 subcontractors he met that day for subsequent jobs. We would like to get further follow-up as well. • Video footage far: Butte County -The Land of Natural Wealth & Beauty {Project completion date: June 30) 1. Construction Speed Dating Event -Chico 2. Paradise Chocolate Festival 3. Butte Creek Canyon & Creek 4. Covered Bridge 5. Look-Out Point on the Skyway 6. Eco Paradise & Chico business 7. Bocce Ball Tournament -Chico 8. One-Mile -Chico 9. Farmer's Market -Chico Butte Gaunty EDC: lnnovatrng, Inifiatfig & Implementing: 3 °!'s" That Mean Business! Results P.O. Box 496 Chico, CA 95927 T 530-895-2728 F 530-342-8243 deblucero®sbcglobal.net 10.Kirshner's Wildli#e Foundation 11.Matadcr Hotel -Chico Mexican Fiesta Art Event 12.Tahle Mountain, wildflowers, waterfalls, kite flying, cattle, single-man aircraft 13.Caffornia Nut Festival -Durham 14,Cattle Grazing -Highway 99 North 15.Horse Competition in Durham 16.Butte Valley area including olive and almond orchards 17. Oregon City Covered Bridge Previously ArchivQd Footage Includas: 1$. Feather Fiesta Days 19.i_ake Oraville Visitor Center 20.Feather River Nature Center 21.Feather River Fish Hatohery 22.Salmon Festival 23.Mud Competition 24.Antique Tool Museum Re-Designed Butte County's E©C website June 3~ deadline vwvw.butte-edc.com - Under construction -see design P. 8 CoMCreated a Permit Survey June 34 deadline County has latest version of draft in its possession. Butte County EDC: lnnovatrng, !nitrating $ Implementing: 3 "!'s" That Mean Business! ~<vr.ni~~i:.f. irl~~~iiu~:i~~n~:n~r~ih~.i • Written severai proposals for matching funds, created poten- tial partnerships with business and nonprofits and reported on all contract-related activity. These include: 1. Joint grant to the Supplemental Benefits Fund for four tourism activities in Oroville 2. Created a proposal to partner with the City of Oroville on economic development strategies for re-use of downtown buildings I? O. Box 496 3. Began dialog to hold regional "speed dating" event {as far North as Redding and as Chico, CA 95927 far south as Yuba City) at the Butte County Fair Grounds in Gridley in February 2D12. T 530-895-2728 F 530-342-8243 4. Crea#ed sponsorship package for area businesses to partner with Butte County EDC deblucero®sbcglobal.net on some of these exciting new opportunities. 5. Melped an Oroville insurance company with an RFP to land a major workman's com- pensation program {such an endeavor would create iD-20 new jobs -not all in Butte County but it would be headquartered here) Butte County EDC: Innovating, Initiating & !mplemenfing: 3 !'s" That Mean Business! Prospezity & Job Creation in Butte County MONTHLY REPQRT On-the-Ground Economic Development Debra Lucero, Chief Executive Officez May 3z, aoxx On-the-Ground Economic Development Report I Prosperity & Job Creation in Butte County ~VIAY x, Zoxx - ~VIAY 3x, ~oxx I've definitely been On-the-Ground d~'Running.~ Monthly Report Butte Views & Beyond 1Zadio E n i n f R i 1?r m -" V B n ". This program currently exists on KZFR go.z, and is part of the countywide tourism plan. The radio program has been expanded to showcase local business stories on green technology companies, innovative manufacturers, interesting retail and service businesses. The idea is to create more awareness and local patronage from the general public, allowing far potential expansion; and to create buy-in from business. Two interviewees on the May z9, zozz segment included: Roberta Kirshner of the Kirshner Wildlife Foundation and her assistant. We also interviewed Bryon Sutherland of the Gridley-based Suther- landArt Glass (see below). Our concept is to Iayer exposure through both radio and our e-newsletter The following article appeared in our May newsletter, which featured Mary's Gone Crackers as well as a report on the Construction Speed Dating May z event. We try to write from an accessible consumer's perspective as well as add tidbits and useful information for local business. Our focus in the newsletter was on the Gridley region, which will be the loca- tion ofour next BCEDC meeting as well on June G. ~ .. _ ~._ . ._ T ~_ __. ~__- ____- ~Mary's Gone Cracf;crs ~rripiays '!Od Peopte in GridEey; bald economy has:litt4e effect on gluten-free business model coNSCious ~Ar~N~~ GLUTEN-FREE • VEGAN ~}je[ to dfvGlop:A137s Gme;G-adcr; sesYn }gars a;ro alnny with t~Er tTUSf,yntl;'Dafe,RUdri4oes. ':- '.. ,-Sh? w-,;.~19 m~.e vie cracS.Frs an4 miry of irr fr#eni: and famllY wru ~i 'TEaI har "[trtse are rea1',y acad. Yw :twu[d sUarc a iur,InE13 ,- lacop:Fams,-, .alr and N. rkrting Olrtti-tor, saW: wTlle [7~eidra wasc~rx~IVtW V(Sh¢ dx; ~ urea ~ [ne ~cm fun} f 1rc ~certe6 produr.l[arz Iri Lhk~ aM thn'i~moved to Gridley J .YfiY Gfldi2y7 I '+~ ~ ~ ~i ~k `j '1 nc~ded a,fu[nace -the heart of any stadia • ahd t;lase rvn $95,OCs0~- 530,13ba.'3 also nee-ded cushion mone~~r to !may ~tls and ~,et ~verythiag ro![in~:' Sutherland's Gr3dlay location is part of a 35-aue alsarrdoii~lfnlit i.~nnery that uas:rn.;~;rnc of the iargtst p?acn and pttlfiPkiA;~~nnirsr~ operations to tha v~orid€ Today, ironi~Ely artd peerila,~s'po~kicdl{y, `FSutheriand blows "Fizxkefnnt' peaches and p>JrnP*:ins t}!ere: Tl1s 9bfJ• ~ years-old Yc~.etf~ri'tethi~iquc car6~hatcs glass ~+rith b<7Etirrg soda, creating the efferi~escefit eficn°t. t'" '3~ ,. ~. _ ... On-the-Ground Economic Development Report ~ Prosperity &,~ob Creation in Butte County Video Product Actlivity To review ... One 5-~-minute video will be created Yo focus on the area of agriculture, business innovation, or recreation and tourism. The video will be prepared for the purpose of viewing through public access television, social media and through direct marketing at events (both general public and trade). The video will be available to other county or regional entities. Additionally; the produced video could become part of a larger 3o-minute to one-hour video that would loop at the State Capitol Display in Sacramento. Our current video project will focus on Butte County: Natural Wealth & Beauty. Our goal is to introduce the viewer to Butte County and hit a variety of Butte County attributes. We shot several different places and events this month and will add to these places in May. We are writing the script now but see this as a collage introductory piece on our area. See script sample at end of this section. Places we shot in May include: z. Construction Speed Dating Event -Chico s. Paradise Chocolate Festival 3. Butte Creek Canyon & Creek 4. Covered Bridge ~. Lool~Out Point fi.Eco Paradise & Chico business ~. Bocce Ball Tournament -Chico S. One-Mile -Chico 9• Farmer's Market -Chico xa.Kirshner's Wildlife Foundation xx.Matador Hotel -Mexican Fiesta Art Event Archived Footage includes: z. Feather Fiesta Days a, Lake Oroville Visitor Center 3. Feather River Nature Center ~{. Feather River Fish Hatchery 5. Salmon Festival 6. Mud Competition. 7. Antique Tool Museum On-the-Ground Economic Development Report Prosperity & J'ob Creation in Butte County 8. Chinese Temple g. Clean Flame zo.Golf Course in Oroville zz.Golf Course in Canyon Oaks zz.Snow Geese flying and sounds of geese flying z3.Table Mountain, wildflowers, waterfalls, kite flying, cattle, single-man aircraft zq..California Nut Festival zS.Cattle Grazing z6.Horse Competition in Durham x7.Butte Valley area including olive and almond orchards z8.Oregon City Covered Bridge Still Photographs; z, Bald Rack, Feather Falls Brewery, Bidwell Park, Clean Flame, Innovation Lab & Business pies, Paradise Loolc~0ut, Gray Lodge Wildlife Refuge, Footage still needed: x. Scenes of downtown Oroville, Chico, Paradise, Gridley z. Butte County Fair Grounds Seri t to Date - O e Se Hence Animated opening sequence of beautiful Butte County scenes overlaying a map of California and then narrowing down to outline of Butte County as the title shot tomes up -Butte County: Land of Natural 117ealth d~Beauty. Acoustic, film-style music plays as Narrator speaks the script and key words appear on screen. Places of natural beauty and people doing things hiking, playing, working, farmer's market, etc. are shown as the Narrator continues (Keywords are in reel) NARRATOR: North of congestion and traffic jams South of frigid and extreme weather there's a perfect California place On-the-Ground Economic Development Report 4 Prosperity & Job Creation in Butte County to live to raise a family to build a network of friends and to create BIG business It's a place with water so clean and pure ... Sierra Nevada -the third largest brewery in the United States -makes its home here (This is the opening; we're working on the rest of the script now) E~entslPrograni -construction "Spee~1 Dating" ~Iay ~ f'r~nstru tion "Sneed Dating". Butte EDC worked with the Valley Contractors Exchange to help implement an inaugural event, focused on reconnecting a fragmented construction industry thus leading to new connec- tions, new awareness and potentially new jobs. We worked tirelessly on this event involving rr general contrac- tors, z3 subcontractors, z3 jurisdictional staff people and private individuals (on panels) as well as nearly zo sponsors and raffle item donors. There was a report of one deal made on the spot and r3 others who reported deals in the making. please see attached report for complete details and survey). Another article came out prior to the Construction Speed Dating event. Shown here: May z6, zoxx GhicaER article that mentions the Construction Speed Dating event and talks about the upswing in Butte's job sector. The article appeared throughout the state. See other website articles as well. -s.~z~ f,-t~... :;BACKGROUND APrit's unernplm/ment . t ior 8ufla County -was released last ~~ k WHA3'S;NEW: Stole [gports showed an rri inC[085C (n ~peoi7fe WOfklflg•~ _. ~ WIlAT5'N@M: Apiil's ]abloss: picture p:s usually Improves„ Dot hlaYs number, w~'I , show if Iha[ Vend aontlnuos. t fwr si=r Butte's econom ~ i ~, il A i b d d n pr s jo e ad BY ~11TRA UILSEI~Y Sian born I Wrilet N MAItYSVILLB - I.ooking.ot the numbrrs, ~t ;There was gaod~nrws in-the unrmployaunl.pictttto tw April. ;with, the number of jobless rrstdenls in ~ down in 8utla.C,ounty, A, 711c utirinptoy4trat rntr for April was E3 ° pr:- ~ t} rent dpwa from f4 a porc~em rho prcvlous mon1L, ~,m ]t Was 13.8 fieiCent n }e.s ~,go, to 10 <In an Apnl•to•Apnl lcwk, grvwltl [lccurrrd in ')Z ngal'tu7n jolu.:with 1.lfr0. morc,proglo at work::. force Mir jobs svtcc cvidrnt frtltn'vlnrcll t9 APril too.:. fx rc "lYPigW}. the tmerol?l6yirkatYateimptntrt in 1 1~t11 n4mNftig td 3St14e F.mp'I4srrxrit Ilaclcp- i rtrnlDG~sincittaaa- AIOtCAltarudo whna5v-~ :? ...,...v"...._._. ~-SO~D6S... IFS Yi S added ~n nea~#y every sector jobs thSt doesn't normally occurin - "hiktncntetprise btu~ncs:rs ste APdI He Wso rroud!;mtail'jobs ': Hint nr lest 1'hr}'so P:ctty sma11. r. ' 3ncrcasr~lby. bnW 300: and hrsllh.': : nnil mny-not be so nu:icca6:c" aaded jaLirtttx careandyi)cialscnitetiadded300. SbtSUiSSemeitn!'"'d'tnay>k riR`-liar f1l~ytodu Thcxc: was no monsh•o~cr atlnbUtciiiounrmplaye.]indn~[du. he 74.g097obsni: chartge in 1Lc sates-'that cvvrn als or ret;rcn who. a[e dealing n was the lughcsi consuuctiau, which lwi bren hold,; jobs in ucbs they rnjoy. such as:- rng at abiwt 2.^.Gr~ fna,.~a,als for: arty good news:' tkxlast ices montlu, •'1Ye'srw[al:ed tvuJ tolxlfld up Idn't-.say if that Dcbrn.i..ucYN, ezrcuti<c dun- ~ ntlfurc and tourism frs Ibis lsror•cmcrtinthc it would talc a for of l3unr County Econwtuc llc+~rtoprocnt corp.. Has the„ghts . arsa.Ithink care tln ~; t~W ~ s of coashtem tnb on boih those nrcas atGSUgc, clot is a r-wblc industry' - attitit. F.,rlicr this mont>t. the Iluno sod i,ucuV, who _,is tarat~ily : aed the gain fer Caun[}' E~~minio €1cveEopme4t irnnivedin local andsintnwidc am n little morn tt~ Industry .and Vnl[c}• -Contractors organerationS. . 'Ex~Ytnngc,sponsorrda "xpcrd dnl•- "Ihoss~ an Jobs th4s• can't l.c pnl; collegr stu• bi d fog" cvrnt thet brought contractors o lk d b h Shipped off tp irtdu, }vhethet it c o t e sh down Ilie auk c ~.,~xro~ eas tn- ~ su ntraotarstogr rtota p enngsonxrooC cuucbeing;hirrdonfor,: btisincss. - ottnkingticS:sttltaneY'~oschad jobs, "tea ate aEso f tsmps ' Whllc It's hard to :say thnt thr : tsf jobs need teal prop?e" ? aturalemployment, totutructioAlxsslntssvwil3improve Tn Gken4 County, the 4pii3 S ttrt4dkptoris;an upanse out of tl~t o4e neat, she no[ed"' unrmployinent tatt+ was 16.5 ~. abPr ftxcr,''N'bictt went that ono "drnf" w;ts made, and lhat cent, vritl" OSppeoplc johlc~s in l:?00t4drv3dt+#IsinbTarch 70 percail of the A3:particilsantS TehatoA.COtipiy, tfic' unemplay• N)m Apn1 said in a survey thai-ihry Iearnedt mcnt rate wns lb peraut, n~dt couattd is ehc 3etwr Ir~mrthing;arma so4lcatxinew, ~' 3,5rXJ Fecplcnot urorluog. - . ur~k3~ 4r n7r lrwk~ng As farncalls,cttltlit'gaa4hospl= tatty,"I'ftclr'zNH'aYSdri:upetrin T7ti; 1la[cwittc~tfncAl~, nt outing the: ApnLPeiiplnttro:,gclti4g•sradytor rate R-as 117 "`'Pc6- a , t~ttti-'Tn3nSth: daunfi6m123 4rlr~a cral~{nCpl .tom" :.. On-the-Ground Economic Development Report S Prosperity & Jab Creation in Butte County By LAURA URSENY - Statf Writer s'alad' F35r„G'l,~SS 05:;4,38 Ai~4 PtiT Updated: US/26/2011 OS:I4;42 AM PDT BANAhIA R~PUBL~ MARYSVILLE --- Locking at the numbers, there was good news In the unemployment picture for Aprll, with Ehe number of jotsless residents drawn in Butte county. 'The unemployment rate for Apr[l was 13.2 percent, dawn cram 14.4 peroent the previous month, It was 13.8 percent a year ago. butte's economy added fobs in April &y [AURA URSI:NY - Staff Writer Posted: 05/26/2011 05:14:36 At4 PDT MARYSVILt_E - l.aaking at the numbers, there was goad news in the unemployment picture for April, with the numt}er of jobless residents down in Butfe County. The unemployment rate far Apri[ was 13.2 percent, down from 14.4 percent the previous month. kt was 13.8 percent a year ago. In art April-to-April Zook, growth accxarneci in nonfarm jobs, with 1,100 mare people at work. More jobs were evident from March to April too, with 1,800 more at work in the latter month. Typiglly, ttte unemployment rate improves in April, atx:arding to state lwmplaymen# Development Department analyst Alex Alvarado, wE1a covers Butte County. Nearly every job sector added positions in April, but Alvarado said. He naffed the 74,000 jabs In farm and nonfarm was the highest since 2009. 'ThaYs pretty good news " On-the-Ground Economic Development Report ~ Butte's economy added jobs in Apri[ Prosperity &,~ob Creation in Butte County E-N~'V6TS~.~$~eY'S May ~~, zozz -sent to zoos people with a z6.8% open rate and a z6.~% click rate -both above the industry average. . B~awi~~ Gass ll'l G~dle ~ ~iryc~n Su~h~rtal~tl ~'y1~t~rks Hard ~a Creme Na~io~at #~ar~ce~pi~ce TO REVIEW ... This portion of the contract is to support the expanded content of the radio program of Butte VrewS d7Beyond. Newsletters will focus on innovative and interesting companies, as well as retail and serv- ice businesses. We want to put faces to our local business community. The e-newsletters become the digital print counterpart to the radio and video outreach described above, reinforcing the marketing message of Butte County and creating a layered public relations approach. The process of creating this material is invaluable as it provides relationship with key stakeholders. 4n-the-Crround Economic Development Report 7 Prosperity & Job Creation in Butte County Newsletters may also include features on such topics as the Butte County permitting process and updates, fea- tures on county employees involved in the permitting process, tidbits on the Iatest business practices, Butte County resource programs and contacts for businesses, etc. Nancy Springer provided information on a couple of classes the county offered. We focused on BCEDC's event; "Construction Speed Dating." ~~Ypcsst anc Ut the mv:e scv'r•re c0llstru~tlnn Industry events to hit ~''~ our nation Wid C3[itp1S11 ar:~sltte C~~anry. Erb nc,m[c dcvc~lopmrrit ~NZo~;atlon and L'a[IL~yCotaxfactor ~:chun, teamed up to hc0.p C[~Eohr~c~Ythis d[timat.~ 9aGi~stry s~tor.i'articlpar~ts include ~on[rac[or; fror;tYu&t City [o Ch;cr~ and a[I palms En 6atwc~en. "F'lekiicw vrcre vi[ren'[ outto sxlvc e~,~ry_ivsur but vrC.truly ~xaatu~ ifl~mznize the ta~5trucLtori in~unry prgcc;;,"DCh~ra tucero, ~Ut(.•e arC~[M of C'•ut[e Coimry Economic f?rrelr~mcnt ~lTrcratlnnssid. i ~an't te:L yvU Ypvr ',nt ~a rt_act and YAIUaLIe this C9ent ti4as to a~' CS'^ Yatl CAiiLreCtarS Ex~~anvc ~. fRdGStry,`}Cd«0 L ,.en; C£~ OF "~r'«c~ aftct tl;a eVCrit- "[ tan. tweri put 3 dplW Tigtsrt on 3t; f ['S 111ie ptantlrt~ a b'ee. 1k's gotrg~8rc.v t, jyst takes dme." Webslte www:butte-edc,cQn. TO REVIEW ... Content to include testimonials from Butte County employers and innovators, information on local business resources, as well as a general update of the site. We will also establish a Butte County EDC Facebook page and include a Business Resource Directory on the BCEDC site. We have started the re-build of the wwwbutte-edc.com site, which hasn't been rebuilt since zoox or zooz. This is a BIG jab. General Administration & Technical Assistance May z -Prepared for Maya "Construction Speed Dating" event May 2 - c,onstrucrion "Speed Dating" event 8:3oam-4~3oPm May q. - SteamliningTask Force meeting in Oroville 5:3opm-G:3opm May ~ -Chico Farmer's Market, Marador Motel & Mexican Art Fiesta On-the-Ground Economic Development Report $ Prosperity &]'ob Creation in Butte County May S -Created Draft Streamlining Permit Survey with the aid of the Permit Streamlining Group May iz -Innovation I.ab Grand Opening May z3 -Construction "Speed Dating" review with Valley Contractors Exchange May zg -Shot Bocce Ball Tournament at Red Tavern May zG -Development Services Permit Streamlining Meeting with Pete Cararco, Nancy Springer, Jennifer Macarthy May xG -Judge for Miss GIenn County as CEO of Butte County EDC May z~ -Business Development Council at 6pm May zy -Butte County EDC Newsletter went out to Business Community Sent: zooz E-snails compared to X38 E-mails in April (nearly doubled the number of people) Open Rate: zG.B%a compared to 34.z% in April (industry Standard is Zo%) May z8 -Judge for Miss Glenn County as CEO of Butte Co. Economic Development Corp. May z9 -Butte Views & Beyond Radio show 6-fpm KZFR 90. z FM . May Zz - Shooting of grads May 22 -Met with contractor for Butte EDC website to work out the redesign and content. May ag -Met with contractor for Butte EDC video project May go -Created report of activity for Butte County Supervisors and Staff May 3z -Meeting with City of Oroville's new economic development person and local business folks On-gosng activity: Phone calls, website planning, video planning and writing • June 6 -BCEDC Meeting in Gridley at the Fair Grounds • June ~5 - 3rd BCEDC e-newsletter sent (if you have items or business news you'd like highlighted, please send them to deblucero@shcelobal.nct for consideration • June z3 - 3~d Butte Views radio 3o-minute segment on 9o.r FM KZFR • June 30 -Business survey draft designed to assist county with streamlining process (in process) • June 30 -- Updated Butte EDC Website (in process) • June 30 -- Completion of Butte County video (in process) 4n-the-Crround Ecanamis Development Report 9 Prosperity & Job Creation in Butte County R~PQRT On-the-Ground Economic Development Debra Lucero, Chief Executive Officer April 30, zozz On-the-Ground Economic Development Report Prosperity & Job Creation in Butte County APRIL ~, Zo~~ -APRIL 30, Zo~1 I've definitely been 4n-the-Ground d~' Running. Monthly Report Butte Views & Beyond Radio E ansio of Radio Program - "Butte View$ & Bey~nd„'~;. This program currently exists on KZFR 90.1, and is part of the countywide tourism plan. The radio program has been expanded to showcase local business stories on green technology companies, innovative manufacturers, interesting retail and service businesses. The idea is to create more awareness and local patronage from the general public, a{lowing far potential expansion; and to create buy-in from business. Two people recently profiled included Tom Heeter of SmartPay of Chico; and Matt itamura of CuttingConcepts, also of Chico. Our concept is to layer exposure through both radio and our e-newsletter. The following articles appeared in our April newsletter. ~ ~~'~ ` Photography Dy Ron S[hwager 5[r~dlos On-the-Crround Economzc Development Report a Prosperity & Job Creation in Butte County VlC~CO PI'OC1uCi< .A.C~1V1ty To revitew ... One S-~-minute video will be created to focus on the area o£ agriculture, business innovation, or recreation and tourism. The video will be prepared for the purpose of viewing through public access television, social media and through direct marketing at events (both general public and trade). The video will be available to other county or regional entities. Additionally, the produced video could become part of a larger 3o-minute to one-hour video that would loop at the State Capital Display in Sacramento. Our current video project will focus on Butte County: Natural Beauty, Diverse Culture, BIGAg & Innovative Business (working title only). Our goal is to introduce the viewer to Butte County and hit a variety of Butte County attributes. We shot several different places and events this month and will add to these places in May We are writ° ing the script now but see this as a collage introductory piece on our area. Places we shot in April include: x. Table Mountain, wildflowers, waterfalls, kite flying, cattle, single-man aircraft z. California Nut Festival 3. Cattle Grazing q..Horse Competition in Durham 5. Butte Valley area including olive and almond orchards G. Oregon City Covered Bridge Our plan is to get a variety of footage including: x. Waterways, Nature, Recreation z. Events 3. Business Other~ideo Produced -Mike Donnelly of BCEDC and Craig Sklar, a reporterlphotographer for KRON TV, shot a 3o-minute segment that aired for two weeks on the Public Access Channel xx in Butte County. Debra Lucero, CEO of Butte County Economic Development Corporation was inter- viewed on BCEDC's direction, what she sees as economic development opportunities for Butte County; and arts, culture and tourism subjects. Also airing on North Valley Access Channel xx will be the nearly ~-minute tourism piece on Oroville that was produced last year. Be watching for this segment. It is scheduled to run through June and will most likely be a part of the continuous loop to run at the State Capitol. On-the-Ground Economic Development Report 3 Prosperity & Job Creation in Butte County EventslPrograms -Construction "Speed Dating" May 2, z.ozz n t i n " in ". Butte EDC will work with the valley Contractors Exchange to help implement this event, focused on reconnecting a fragmented construction industry thus leading to new connections, new awareness and potentially new jobs. ~e have been working tirelessly on this event. This is the line-up and schedule as of April3o, Zozz. Registration begins at $am May z at Holiday Inn, Chico. Eleven General Contractor spots are filled (one dropped out due to a business opportunity to bid a project in Davis); and z4 Subcontractor spots are taken with seven on a wait-list {see below). The morning session will be open to the general public and to the businesslconstruction community. It will be very informative with opening remarks by Senator Doug LaMalfa andAssemblyrnan Dann. Logue. The afternoon session from (rpm-3pm) is the actual "Speed Dating" portion and the 3pm-4pm Happy Business Cocktail hour is open to anyone in the Construction Industry (the first drink is on us!). See schedule below To be clear about the intent of the event ... Tt is designed to reconnect an industry that has been decimated by the current economy. We are trying to humanize the process by bringing people face to face with the people on the other end of the phone or on the other end of an e°mail or a scheduled notification or bid. In other words, we're trying to Reconnect. Rebuild and Refine the process. Face to Face. Today's economic environment is making it tough for the private sector. Many are out of work, struggling to maintain their businesses or simply trying to frnd the next paying gig. This event is as much about meeting and greeting people in a meaningful manner as it is about doing business. Yt was well received in the agricultural industry so we are trying it in the construction realm. Doing business as usual hasn't been working very well so we're trying a new approach. On-the-Ground Economic Development Report 4 Prosperity & Jab Creation in Butte Caunty SPONSORS TO DATE INCLUDE (zo spots): Butte County Economic Development Corp. Valley Contractors Exchange County of Butte Payless Building 5uppiy -Chico Ashwood Construction Tracy Realty Co. InterWest Insurance SCORE Recology Tile City SCHEDULE (Open to ANY Interested Individual Until Naon) S:oo-g:oo Registration -Coffee, tea, water, pastries ~>:00-9:~-~ Senator Doug LaMalfa and Assemblyman Dan Logue are scheduled to make opening re- marks and take questions on California and matters affecting business. io:oo-~r:oo Learn what regional development activiry is underway. Three panels are planned: A Public Projr:cts Panel and a Private I]eveloprnent 1'a3~e1. Lear~~ what is an tl~e cable and being plannec{. Brusl-~ up on nevv bui]ding codes and requirements with a quick t~-m.i~~ute review at the end. Public Works & Projects Panel. City of Oroville City of Chico City of Gridley County of Butte Butte College Chico Unified School District rY:oo-NOON Private Development Panel Tom Lando Consulting Jim Stevens, North Star Engineering Rod, Ashwood Construction Bill Brouhard, Guidon-Brouhard Real Estate Mike Evans, Lucky Hills, LLC Tom DiGiovanni, New Urban Builder NOUN-r:oo Fuel up £or the ne~et round (SPEED DATING PARTICIPANTS ONLI')! Light Lunch Fare On°the-Ground Economic Development Report S Prosperity & Job Creation in Butte County i:oo-3:00 Speed Dating Between Subcontractors & General Contractors Nothing beats aface-to-face meeting. General Contractors Participating in Speed Dating to date (Z2 spots with 2 spots left}: z. Ashwood Construction, Inc., z. BCM Construction ;. Better Builders Construction ~.. Willson Construction 5. Conroy Construction, Inc 6. Lamon Construction ~. Modern Building 8. Slater & Son g. Trilogy Construction xo. CHIP zz. United Building Contractors xi. West Coast Construction Sub-Contractors {zq. Spots virith) z. Advanced Home Performance, BPI a. Alternative Energy Systems, Inc. 3 Alton, Inc. WV ~.. Andrew Sprague Construction g. Baird Roofing 6. Big Red Electric ~. Chico Air Heating & Cooling, Inc. 8. Commercial Pump & Mechanical 9. Cunningham Plumbing zo. Darryl's Painting rz. Davy's Heating and Air Conditioning zz Dean's Plumbing z3. Frank's Refrigeration & Heating, Inc. x4. Hatl Electric x5. Hawkins Electric z6. John Burger Heating & Air Conditioning x~, Lawler Electric z$. Lone Wolf Plumbing & Piping Systems x9. Meek's Insulation Installation zo. Miller Electric ix. Quiggle Construction aa. Richall Electric Co. z3. Tolar AVL, Inc aq.. Griswold Building & Remodeling WAIT LI ST zs. Sierra Landscape & Maintenance s6. Accularm Security Systems Chico Chico Oroville (dropped out clue to busixxess oppor tui>ity) Chico Chico Yuba City Chico Chico Paradise Chico Chico Chico Gridley Chico Marysville Paradise Chico Gridley Chico Magalia Chico Oroville Chico Corning Paradise Chico Chico Yuba City Chico Chico Chico Paradise Paradise Yuba City Chico Oroville Chico Oroville On-the-Ground Economzc Development Report ~ Prosperity & Job Creation in Butte County a7. Carpet One Floor & Honn.e Chico z8. Wheeler Tile & Construction Chico zg. Hul!'s Nor-Cal Window& Door, Inc. Chico 30. Tim's Door Shop Chico 3z. Gray Rock Trucking Chico 00- OD 3~ Next Steps & Happy Business Hour (OPEN TO EVERYONE INTHE CONSTRUC- TIONINDUSTRY- Please pass this along to interested folks) Your next project maybe right around the corner. Enjoy Hors d'oeuvres. The first drink is on us! No- Hostbar foIlows.. Raffle prizes will be announced. Must be present to win. RAFFLE PRIZE DONORS TO DATE INCLUDE: Applebee's -Chico Applebee's - Oroville Logan's Roadhouse Recology Home Depot -Chico Horne Depot - Oroville SkywayTaols Lowe's Marie Calendar's Italian Cottage On-the-Ground Economic Development Report 7 Prosperity & Job Creation in Butte County SociaX Media ,._~~~s~ru~t~~i~ "Speer~ati~~ S~t'~v~e Ge~te~at . ~. C~>~~r~~~~~s and Sub-~~n'~1~~~~:=~~" gam-4~1-~1, Mo~:~ flay 2 a~ C~~GO's }~oti~da l~rl - - F-Nw l ~tt~. TO REVIEW ... This portion of the contract is to support the e7cpanded content of the radio program of Butte Vtewr d~'Beyond. Newsletters will focus on innovative and interesting companies, as well as retail and service businesses. We want to put faces to our 1oca1 business community. The e-newsletters become the digital print counterpart to the radio and video outreach described above, reinforcing the marketing mes- sage of Butte County and creating a layered public relations approach. The process of creating this material is invaluable as it provides relationship with key stakeholders. Newsletters may also include features on such topics as the Butte County permitting process and updates, fea- tures on county employees involved in the permitting process, tidbits on the latest business practices, Butte County resource programs and contacts for businesses, etc. The following article appeared on the streamlining process: On-the-Ground Economic Development Report $ Prosperity & Job Creation in Butte County On-the°Crround Economic Development Report Prosperity & Job Creation in Butte County Websize. www.butte-edc.com. TO REVIEW ... Content to include testimonials from Butte County employers and innovators, information on local business resources, as well as a general update of the site. We will also establish a Butte County EDC Facebook page and include a Business Resource Directory on the BCEDC site. We intend to start this process Mid-May. General Administration & Technical Assistance April. z -interview with Matt Itamura for Butte Views & Beyond newsletter and radio show April G -Permit Streamlining Group, Oroville On-the-Ground Economic Development Report ro Prosperity & Jab Creation in Butte County April ~ -Building Performance for contractors, The Training Place, Butte College April x~ -Butte County EDC meeting in Oroville at Sierra Pacific Industries April iz -Created Draft Streamlining Permit Survey with the aid of the Permit Streamlining Group April x3 -Meeting with Valley Contractors Exchange April z3 -Facilitated "Users Group" meeting, Oroville April ig -Butte County EDC Newsletter went out to Business Community Sent: 53$ E-mauls Open Rate: 34.z%a (Industry Standard is 20%) April xG -Shot video at the California Nut Festival April Yy -Interviewed for Public Access Channel n April zo -Interviewed Tom Heeter for radio show that evening April zz - Butte Uews & Beyond Radio show G-fpm KZFR 9o.r FM April zz -Valley Contractors Exchange Seminar on Contracting with Public Agencies, Oxford Suites, Chico. April zz -Received phone call from gentleman in Georgia whose client is looking at 300,000 square feet of warehouse space. Made a couple of referrals but it seemed they were very much in the discovery phase and not wanting to make disclosure. April z3 -Table Mountain video shooting April zG -Sent Draft Notes for Permit Survey as requested to Jennifer Macarthy to review Aprilx8 -Town HaII Meeting, CSU, Chico -acted as a moderator April3o -Created report of activity far Butte County Supervisors and Staff On-going activity: Phone calls, website planmixxg, video plannixxg and writing On-the-Ground Economic Development Report zz