HomeMy WebLinkAboutMUP20-0007_Project_DescriptionProject Description for Adding Digital Faces to a New Off-Site Advertising Sign
South side of SR 32, 300’ west of W. East Ave., APN 042-080-098
This project description is intended to be read in conjunction with the other application materials
submitted to the Butte County Planning Division on or about October 6, 2020.
Stott Outdoor Advertising proposes to convert the static faces on a new off-site sign to digital faces. The
subject sign is located on APN 042-080-098, a 9.57 acre parcel on the south side of Highway 32,
approximately 300 feet west of W. East Avenue, outside the Chico city limits. The new sign, while not
yet constructed, has been authorized by Administrative Sign Permit 20-0089 and Building Permit B20-
2289. The conversion to digital will allow Stott Outdoor to better serve area businesses.
The site is generally level and developed with an established storage business (East and 32 Mini
Storage). An existing off-site sign owned and operated by Stott Outdoor Advertising exists on the site at
the east end of the Highway 32 frontage, but this existing sign will be removed under separate permit
prior to final for the new sign structure. Adjacent properties include various retail and commercial
service businesses to the east and west, Highway 32 and a mix of commercial and industrial businesses
on the far side of the highway to the north, and agricultural and vacant land to the south. An annotated
aerial photograph of the project site is provided with the application.
The site is zoned G-C (General Commercial) and is designated Retail in the General Plan. Adjacent
property to the east and west has the same zoning and General Plan designation, as do the properties
across Highway 32 to the north. Property to the south is designated Agricultural and zoned AG-40.
The new sign structure will have two 10’ x 30’ faces in a “V” configuration for better visibility from the
Highway, with an overall height of 35 feet. No changes are proposed to the new steel sign structure as it
was permitted by B20-2289, since it was designed to accommodate the additional weight of digital
faces. The project will be phased, with Phase 1 consisting of the conversion of the west sign face to a
digital display of the same 10’ x 30’ size as the static face. Phase 2 would similarly convert the east sign
face to a digital display and would occur at a later date, likely within 3 years of Phase 1. Both digital
faces will be operated consistent with the standards in BCC 24-106.E., including displaying static images
for a minimum of eight seconds and automatic dimming to comply with adopted illumination standards.
Subsequent to obtaining required approvals from Butte County but prior to installing each digital face,
Stott will obtain the required permits from Caltrans authorizing the conversion.
Building the already-authorized steel sign structure will last approximately a week. Installation of each
digital sign face will take just one or two days. All construction activities will comply with applicable
local and state standards regarding hours of work, idling duration, dust control, and other measures
which reduce construction impacts. A single pickup truck will visit the sign a few times per year to
perform any needed maintenance.
Prepared by:
Greg Redeker
Senior Real Estate Manager, Stott Outdoor Advertising
10/07/2020