HomeMy WebLinkAbout3.11.22 Commercial Air Service DevelopmentFrom:Simmons, Katie
To:BOS
Cc:Simmons, Katie
Subject:Commercial Air Service Development
Date:Friday, March 11, 2022 4:34:39 PM
Attachments:CIC Stakeholder Slides March 2022.pdf
CIC Outreach Slides March 2022.pdf
Good afternoon, Members of the Board –
As an FYI, I am sending slides from the recent Commercial Air Service Development Meeting hosted
by the City of Chico for the Chico Municipal Airport:
- Outreach slides, attached
- Stakeholder slides, attached
- Air service development data slides here
You are welcome to complete and share this public survey to provide input. Here is a link to their
informational web site: Home - Help Chico Fly
Thank you,
Katie
Katie Simmons
Deputy Administrative Officer
Economic & Community Development
Butte County Administration
25 County Center Drive, Suite 213, Oroville, CA 95965
T: 530.552.3338
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CHICO MUNICIPALAIRPORT(CIC)
We’re Going Places
Stakeholders’ Meeting
March 3rd, 2022
AIR SERVICE
DEVELOPMENT
FOCUS FOR TODAY
•Give Community Stakeholders a current status
•Discuss marketing plan messaging including guiding principles & distinct
messages
•We want to hear from you on air travel needs
•Gain Community & Stakeholder Support
RDD
ACV
STS SMF
RNO
OAK
SFO
SJC
CIC
CATCHMENT AREA STUDY
75%
19%
2%1%1%2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
SMF SFO RNO OAK SJC Other
Chico Marketplace: Current Airport Usage
►We estimate that Chico travelers utilize SMF almost 80% of
the time for domestic traffic and 38% for international O&D
►This heavy SMF usage is driven by proximity and schedule
offerings
►We estimate that SFO carries 58% of international traffic
from our region
►Destination identified is LAX
The drive from Chico to SMF is 90 minutes+
CHICO RESIDENTS CONTINUE TO
PRIMARILY UTILIZE SMF
Air Service
Consultant
Marketing Firm
HelpChicoFly.com
PROGRAM OBJECTIVES
Objectives:
•Incentive program support
•Continued marketing once air service is secured
Guiding Principles:
•Promote use of passenger air service at CIC
•Communicate airport’s convenience & reliability
•Educate the importance of “Choose Chico”
KEY MESSAGES
•CIC exists:Remind the community that CIC is ready to serve.
•CIC is an affordable option:Flying from CIC will save
travelers money in gas, parking, hotel costs, and wear and
tear on vehicles, by not using SMF.
•CIC is convenient:Flying local is easy, and eliminates the
long drive to a distant airport.
•Choose Chico: Outreach will align with existing community
effort to Choose Chico in every decision.
NEXT STEPS
•Take short air travel preference survey
•Expand business & community stakeholder involvement
•Strengthen incentives
•Be patient—this takes time
•Stay focused on long-term goals
Program details can be found on helpchicofly.com