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HomeMy WebLinkAbout7.1.22 FW_ COVID-19 Pediatric Vaccine Campaign--Platform Summary From:York, Danette To:BOS Cc:Nuzum, Danielle Subject:FW: COVID-19 Pediatric Vaccine Campaign--Platform Summary Date:Friday, July 1, 2022 2:47:05 PM Hello Board Members and CAO, I apologize for the long email but want to share some important information. Public Health staff have been working with Pediatricians and other Physicians on a messaging campaign for the pediatric COVID-19 vaccine. This work started before the Emergency Use Authorization (EUA) was approved for the youngest (under 5) population. With the announcement of the youngest population EUA this messaging is even more important because we continue to encourage people to speak with their doctors. I am sure you will hear negative comments about this messaging so I wanted you to be aware of it ahead of time. First: the priority has always been and continues to be to encourage parents to speak with and work with their Pediatrician and/or Family Doctor to determine if the vaccine is appropriate for their child. Second: we are working with Pediatricians and other Providers to encourage that they provide the vaccine out of their offices directly to their patients. There is some hesitancy around doing this because there are some significant logistics around providing the vaccine, such as ordering, storing and tracking. We have successfully recruited several physicians in the Chico area to provide the vaccine but are not having much luck in other areas of the county. Third, we have videos (see links below) that Pediatricians and Doctors made encouraging the public to talk to their doctors and to get vaccinated. While we (Public Health) have worked with the doctors to make these videos, the message is from them not from the government. Therefore, there are no logos or other information regarding Butte County. Finally, with the Enloe/Butte County Public Health community vaccine clinic closing (ended at the end of June) and since Public Health clinics are the safety net for those who cannot or will not get care elsewhere, we will start providing COVID-19 vaccine through our Public Health clinics. We will only offer it one day a week out of the Oroville Clinic and one day a week out of the Chico Clinic. Additionally, even though the State does it differently we will not provide any pediatric vaccine without the parent/guardian being present (in person) to give consent. Here is the information for the campaign: In July, the following messaging will begin on various platforms promoting the COVID-19 Pediatric Vaccine. The campaign is set to run through December. We have the flexibility to update our messaging at any time during the campaign. Approved PSA Links: English https://vimeo.com/725923264/398adefab6 Spanish https://vimeo.com/725923224/9a7909dbd8 Television (note: channel will depend on what delivery system users have. Example: DirecTv, dish Network or cable.) Univision KUCO 27 Spanish Telemundo 18 or 24-2 Spanish Action News KNVN (NBC) 24 English Action News KHSL 12 English CW 12-2 English Digital—All of the digital campaigns have been set to reach parents in Butte county with kids under 18 YouTube – English Only OTT (streaming TV) – English Only Audience Extension (Video Display-Pre roll and Mid roll) English and Spanish, 50% of this budget is allocated to reach Spanish speaking parents only Video Display on Action News – English th Facebook (starts July 25) English and Spanish Print th Mailers (going out July 25) Reaching households in Butte County with kids under the age of 18, mailers are dual language, Spanish and English o 16,678 Mailers to be sent Bus Shelters (5 shelters are in Spanish, 15 in English) 5 Oroville, 11 Chico, 4 paradise, all of the locations were selected based on the target group we want to reach o Beginning July 1, 2022 and running through November 21, 2022 Radio, starting 7/6/22 Radio Mexico La Gran FM – 101.7 Radio La Mexicana FM – 99.7 KPAY FM – 93.9 KMXI FM – 95.1 KHLS FM – 103.5 Respectfully, Danette York Public Health Director BUTTE COUNTY PUBLIC HEALTH 202 Mira Loma Drive | Oroville, CA 95965 FACEBOOK | TWITTER COUNTY OF BUTTE E-MAIL DISCLAIMER: This e-mail and any attachment thereto may contain private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this e-mail (or any attachments thereto) by other than the County of Butte or the intended recipient is strictly prohibited. If you are NOT the intended recipient, please contact the sender immediately and permanently delete the original and any copies of this e-mail and any attachments thereto.