HomeMy WebLinkAbout07.09.25 Megan Kurtz (BCTBID) Proposed Modification Public Comment_ FW_ Support for the.ATTENTION: This message originated from outside Butte County. Please exercise judgment before opening
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From:Clerk of the Board
To:Clerk of the Board; Connelly, Bill; Cook, Holly; Cook, Robin; Durfee, Peter; Jessee, Meegan; Kimmelshue, Tod;
Kitts, Melissa; Krater, Sharleen; Lee, Lewis; Little, Melissa; Pickett, Andy; Ritter, Tami; Stephens, Brad J.;
Sweeney, Kathleen; Teeter, Doug
Cc:Simmons, Katie
Subject:Public Comment: FW: Support for the Proposed Modification of the Butte County Tourism Business Improvement
District (BCTBID)
Date:Wednesday, July 9, 2025 2:09:26 PM
Attachments:Outlook-wfjxdw1v.png
Please see public comment
From: Megan Kurtz <mkurtz@csuchico.edu>
Sent: Wednesday, July 9, 2025 1:07 PM
To: Clerk of the Board <clerkoftheboard@buttecounty.net>
Subject: RE: Support for the Proposed Modification of the Butte County Tourism Business
Improvement District (BCTBID)
Dear Chair and Board Members,As a professor in the Recreation, Hospitality, and Parks Management Department atCalifornia State University, Chico, and as a current Board Member of Explore Butte County,I write in strong support of the proposed modifications to the Butte County TourismBusiness Improvement District (BCTBID).My role at CSU Chico involves preparing students for careers in the hospitality and tourismindustries, which directly benefit from a vibrant visitor economy and a strong, coordinatedmarketing presence. The BCTBID provides critical resources for promoting Butte County asa destination, generating tourism revenue that supports local jobs, small businesses, andpublic services.The proposed modifications, including the inclusion of short-term vacation rentals (STVRs),the removal of the room-count threshold, and scheduled assessment rate increases, willensure a more equitable and sustainable funding model. Expanding the assessment toinclude STVRs will not only level the playing field among lodging types but also enableExplore Butte County to offer targeted marketing campaigns through platforms such asAirbnb and Expedia (which owns VRBO). Importantly, it will also provide STVR owners andoperators with representation and a voice in shaping tourism strategies, ensuring alllodging sectors are engaged in this collaborative effort.As a board member, I am confident that these enhancements will strengthen Explore ButteCounty’s ability to drive responsible tourism growth and community-focused destinationdevelopment. I respectfully urge the Board of Supervisors to approve the proposedBCTBID modifications and support the continued vitality of our county’s visitor economy.Thank you for your consideration.Sincerely,
Megan Kurtz
Board Member, Explore Butte County
Megan Kurtz, MA Ed
Faculty Lecturer
Recreation, Hospitality, and Park Management
California State University, Chico ('04, '12)
"Today decides tomorrow."